Help Center
figment intelligence · Last updated: June 2026
1. Getting Started
What is figment intelligence?
figment intelligence is an AI-powered content intelligence platform built for Indonesian creators and brand owners. It analyses your Instagram or TikTok account, benchmarks you against the top-performing accounts in your niche globally, and generates a data-driven content plan — so you always know what to post and why it will work.
Which platforms does figment intelligence support?
Both Instagram and TikTok. When you create an account, you choose which platform to connect. The platform you connect shapes the entire experience — your benchmarks, scan analysis, and content plan are all built around that platform's specific dynamics (Reels and carousels on Instagram; native video hooks, trending audio, and watch-through patterns on TikTok).
Who is figment intelligence for?
figment intelligence is built for creators, brand owners, and marketing managers who are active on Instagram or TikTok and want to make smarter content decisions. If you’re currently guessing what to post, figment intelligence gives you data to back every decision.
How is this different from Instagram Insights or TikTok Analytics?
Native analytics only show you data about your own account — your past posts, your followers, your reach. figment intelligence goes beyond that: it analyses the best-performing accounts in your niche globally, identifies what’s working across the market, and translates that into a specific content plan for your brand. It’s the difference between looking in a mirror and looking at the whole playing field.
Do I need technical knowledge to use figment intelligence?
No. The platform is designed to be straightforward — connect your account, go through the setup, and the analysis is generated for you. No coding, no manual data entry.
What do I need to get started?
A public Instagram or TikTok account (connected to a brand or business you manage) and an email address to register. That’s it.
2. Account & Registration
How do I create an account?
Go to intelligence.byfigment.ai and click Sign Up. You can register with your email or sign up using your Google account. If you sign up with email and password, we’ll send you a verification link — click it before logging in for the first time. Google signups skip this step.
Can I sign up with Google?
Yes. You can use “Login with Google” for faster account creation and sign-in. Your Google email will be used as your figment intelligence account email, and you won’t need to verify your email separately.
Do I need to connect my Instagram or TikTok account?
Yes. Connecting your social account is required to run the Client Analysis pipeline, which forms the foundation of your benchmark selection and content plan. Your account must be public — figment intelligence cannot analyse private accounts.
Can I use figment intelligence for multiple brands or accounts?
Currently, each figment intelligence account is linked to one social account (Instagram or TikTok). If you manage multiple brands, please contact us at hello@byfigment.ai and we’ll advise on the best setup for your situation.
How do I update my account details?
From your settings page you can update your connected Instagram or TikTok handle, which re-runs your analysis. Your email address is the login for your account and can’t be changed. For any other changes, email hello@byfigment.ai.
What if I forget my password?
We don’t have a self-serve reset yet. Email hello@byfigment.ai from the address on your account and we’ll send you a secure link to set a new password.
3. Plans & Pricing
What is the difference between Free and Plus?
Free (IDR 0) includes the Client Analysis, 3 auto-discovered benchmark accounts, 1 scan credit per month, and deep post analysis (caption, visual, and performance breakdown) on the top 5 posts of every scan. It does not include Refresh Benchmarks or a content plan. Plus (IDR 490,000 per month, or IDR 4,400,000 per year) includes the Client Analysis, 15 benchmark slots across 4 categories, 4 scan credits per month, the same deep post analysis on the top 20 posts of every scan — 4x the depth of Free — plus Refresh Benchmarks and a content plan (10 ideas on Instagram — 7 primary plus 3 backup; 7-item plan on TikTok, one per day).
How much does Plus cost?
Plus is IDR 490,000 per month when billed monthly. You can also pay for 3 months up front at IDR 1,250,000 (about 15% off), or a full year at IDR 4,400,000 (about 25% off, which works out to ~IDR 366,667 per month). Paying for a longer period up front lowers your effective monthly cost; you can cancel anytime.
Can I try the platform before subscribing?
Yes. The Free tier gives you a Client Analysis, 3 auto-discovered benchmarks, and 1 scan credit per month so you can explore the platform and see real results before deciding to upgrade.
Are there any annual plans or discounts?
Yes. Plus offers a 3-month plan at IDR 1,250,000 (about 15% off) and an annual plan at IDR 4,400,000 per year (about 25% off, roughly IDR 366,667 per month). Choose your billing period at checkout, or switch from monthly to annual at any time from your billing page.
What happens to my data if I downgrade from Plus to Free?
Your account data is retained. You will lose access to Plus-only features, but your existing analysis results remain viewable in your account.
Will figment intelligence notify me if the price changes?
Yes. We will send at least 30 days’ written notice via email before any price change takes effect.
4. Billing & Payment
What payment methods are accepted?
We accept credit cards, debit cards, bank transfers, QRIS, and supported e-wallets. All payments are processed securely through Midtrans, our authorised payment gateway partner.
When will I be charged?
Your first charge occurs when you upgrade to Plus. After that, you are billed at the start of each cycle on the same date as your original subscription — monthly for monthly plans, annually for annual plans.
Does my subscription automatically renew?
Yes. Your Plus subscription automatically renews until you cancel. Renewals are handled by Midtrans on the date your current cycle ends. By subscribing, you authorise figment to charge your payment method on a recurring basis.
What happens if my payment fails?
We’ll email you right away. If you pay by card or GoPay, we automatically retry the charge over the next few days, so a temporary decline often resolves itself with nothing for you to do. Either way, you keep full Plus access during a 7-day grace period from your renewal date. Update your payment method any time in that window to stay on Plus. If we still can’t collect payment after the grace period, your account moves to the Free plan until the issue is resolved.
How do I cancel my subscription?
You can cancel at any time from your billing page (Dashboard → Billing → Cancel renewal), or by emailing us at hello@byfigment.ai. Cancellation takes effect at the end of your current billing cycle — you’ll keep Plus access until then and won’t be charged for the next cycle.
Can I get a refund?
All subscription payments are non-refundable. If you cancel mid-cycle, you retain Plus access until the end of that billing period. We do not issue partial refunds for unused days. The one exception: if the platform is completely unavailable for more than 7 consecutive business days due solely to a technical failure on our side, you can request service credits or an equivalent extension to cover the affected period.
Will I receive a receipt after payment?
Yes. A payment confirmation will be sent to your registered email address after each successful charge.
How do I update my payment method?
Go to your billing page and update your payment details there. New payment information will apply from your next renewal.
5. How It Works
5.1 Client Analysis
What is the Client Analysis pipeline?
Client Analysis is the first thing figment intelligence runs when you connect your account. It scans your recent posts and generates a profile of your account — your content pillars, format mix, performance metrics, and Brand DNA.
What does figment look at when analysing my account?
figment analyses your public data: post captions, engagement metrics, posting frequency, content format (Reels, carousels, and images on Instagram; native videos on TikTok), and visual patterns. It does not access private messages, story-level analytics, or follower lists.
What is Brand DNA?
Brand DNA is figment’s AI-generated profile of your brand — covering your positioning, strengths, content gaps, visual identity, and a priority recommendation. Think of it as an outside-in perspective on how your brand comes across through your content.
How accurate is the Brand DNA analysis?
Brand DNA reflects how your brand currently appears through your public content — it’s an outside-in view, not a final verdict. If your account doesn’t fully reflect your brand yet, the analysis will reflect that gap. Treat it as a starting point.
What are content pillars?
Content pillars are the recurring themes your posts fall into — for example, “educational”, “behind the scenes”, “product showcase”, or “community”. figment identifies these from your existing posts, then your content plan spreads ideas across them, leaning into the pillars that are performing.
What does “Top 5 Posts” show me?
The Top 5 Posts section surfaces your best-performing recent content based on engagement data. It helps you understand what has already resonated with your audience so you can produce more of it intentionally.
5.2 Benchmark Discovery
What are benchmarks?
Benchmarks are accounts on your platform that figment selects as reference points for your content strategy. They represent the best-performing accounts in your niche — locally and globally — that you can learn from.
How does figment choose my benchmarks?
figment uses your Client Analysis profile (your niche, content style, brand positioning) to automatically generate up to 15 benchmark accounts across four categories: Local Same-Niche (accounts in Indonesia in the same category as you), Local Adjacent (Indonesian accounts in a related but different category), Global Same-Niche (top-performing international accounts in your exact category), and Global Aspirational (globally recognised accounts whose content standards are worth aspiring to).
Can I customise or change my benchmark list?
Yes. You can manually add your own benchmark accounts if the auto-generated list doesn’t fully reflect your niche. Simply search for an account within the Benchmark Discovery section and add it to your list. This is a great way to make sure your scan data is grounded in accounts you already know and trust.
Can I regenerate my benchmark list?
Yes — Plus users can use the Refresh Benchmarks action to re-run discovery with the latest Client Analysis. This is useful after a brand pivot or when you want figment to take another pass at your niche.
How many benchmarks do I get?
Free includes 3 auto-discovered benchmarks. Plus includes up to 15 benchmark slots across the four categories above, with the freedom to fill them automatically, manually, or any combination.
5.3 Run Scan
What is a scan?
A scan is a deep analysis of your whole benchmark set in one run. figment scrapes the recent public posts across all of your benchmark accounts, ranks every post by engagement, then runs deep analysis on the top performers — surfacing the standout posts and generating a “why it worked” analysis with a replication blueprint for each. One scan credit covers the entire run, not a single account.
What does the score mean?
Each scan produces one Content Score out of 100 for your niche, calculated across four criteria: virality, engagement quality, content diversity, and replicability. A higher score indicates stronger overall content performance across your benchmark set. The score is a relative indicator — not an absolute grade. You’ll find it at the top of your scan results.
What is the “why it worked” analysis?
For each top-performing post, figment generates an explanation of the factors that drove its performance — hook strength, content structure, visual style, timing, and audience fit. This is displayed when you click into an individual post within the scan results.
What is a replication blueprint?
A replication blueprint is a practical guide to recreating the key elements of a high-performing post for your own brand. It tells you the hook format, narrative structure, and visual approach to adapt — not copy — for your content.
What does the format split show me?
This shows how content across your benchmark set is distributed between formats — Reels, carousels, and feed posts on Instagram, or video styles on TikTok — and which formats are driving the most engagement in your niche right now. Use it to calibrate your own format mix against what’s working.
How many scans can I run?
Free includes 1 scan credit per month. Plus includes 4 scan credits per month. Unused credits do not roll over. Your current credit balance is always visible in your dashboard.
Can scans run automatically every week?
Yes. Plus users can turn on a weekly scan schedule from the Strategy page: pick a Monday morning slot (Jakarta time) and the scan runs on our side, even with the app closed. Each scheduled run uses one of your monthly scan credits. If you have no credits left that week, we skip the run and email you instead of charging anything. You can pause or change the schedule anytime, and any benchmark changes you make take effect on the next scheduled scan.
5.4 Content Plan
What is the content plan?
The content plan is a posting guide generated specifically for your brand, based on your Client Analysis and the scan results from your benchmarks. On Instagram, Plus users receive 10 ideas per plan (7 primary + 3 backup); on TikTok, Plus users receive a 7-item plan (one idea per day). Each idea includes a recommended hook, script direction, CTA, and caption style. You choose which ideas to use, how many to post, and when — the plan is a menu, not a schedule.
How is the content plan connected to my analysis?
The content plan is generated directly from what figment learned about your brand (strengths, gaps, content pillars) and what’s performing best in your benchmark set. It is not a generic template — it is built from your specific data.
Why does the content plan sometimes mix English and Bahasa Indonesia?
The content plan uses the language patterns it detects from your own posts and your benchmark accounts. If your existing content mixes languages, the plan may reflect that. If you prefer a single language throughout, we recommend noting your preferred language during onboarding. We are working on a language preference setting for a future update.
Who owns the content plan generated for me?
You do. Content plans generated by figment intelligence are delivered to you for your own use. figment retains the underlying methodology but has no claim over the plans produced for your account.
I have a brand deal with a brief. Can figment work from it?
Yes. Plus users can upload or paste an endorsement brief in the Content Bank (PDF, Word document, or plain text). figment reads the brief into a requirement checklist you confirm, then generates 5 ideas in your own voice that cover it. Every idea carries a per-requirement coverage check, so you can see at a glance which mandatory points each idea hits before you shoot anything.
5.5 Weekly Recap
What is the weekly recap?
Every Sunday evening, Plus users get a short recap in the app and by email: what you posted that week, your top post, and what happened in your niche since your latest scan. When you log posts from your plan in the Content Bank, the recap also opens with how those planned posts performed.
How does the recap know what happened in my niche?
It draws on your latest completed benchmark scan, so there is no extra scraping and no extra credit. If your latest scan is more than two weeks old, the recap says so instead of showing stale data. Run a scan, or schedule one, and the niche section returns the following Sunday.
6. Privacy & Data
What data does figment collect about me?
figment collects the information you provide during registration (name, email, social handle, and whether you sign up as a creator or a brand), data we collect automatically when you use the platform (login activity, feature usage, device information), and publicly available Instagram or TikTok data for the accounts you analyse. See our full Privacy Policy for a complete breakdown.
Does figment post anything to my account?
No. figment intelligence is a read-only platform. We never post, comment, like, or interact with any Instagram or TikTok account on your behalf.
Can figment analyse a private account?
No. figment intelligence can only analyse public accounts. If your account is set to private, our system will not be able to access your posts or engagement data. To use figment intelligence, your account must be set to public.
Does figment access my private messages or stories?
No. figment only accesses publicly available data — posts, captions, and engagement metrics that are visible to anyone. We do not access your DMs, story-level analytics, follower lists, or any private data.
Does figment sell my data to third parties?
No. We do not sell, rent, or trade your personal data to any third party. We share data only with the service providers needed to operate the platform (Midtrans, Apify, Anthropic, Resend, Sentry, Google, Vercel, and Supabase). See Section 4 of our Privacy Policy for details.
Does figment store my credit card or payment information?
No. figment does not store your card details or any sensitive payment information. All payment data is handled directly by Midtrans, our authorised payment gateway partner. figment only receives confirmation that a payment was processed successfully.
Where is my data stored?
Your data is stored on secure cloud infrastructure. Some third-party service providers process data outside Indonesia — Anthropic, Vercel, Resend, and Google (United States); Apify and Sentry (European Union); and Supabase (Singapore). Midtrans processes payments within Indonesia. Appropriate safeguards are in place in line with Indonesia’s UU PDP requirements. See Section 5 of our Privacy Policy.
How long does figment keep my data?
Account data is retained for the duration of your account plus 90 days after deletion. Payment and transaction records are kept for 5 years as required by Indonesian tax law. Public data used for analysis is retained for as long as your account exists and is deleted with your account. See Section 6 of our Privacy Policy.
What happens to my data when I cancel or delete my account?
When you cancel, your account reverts to the Free plan and your data is retained. If you request full account deletion, your account data will be deleted within 90 days. Payment transaction records are retained for 5 years as required by law.
Can I request a copy of my data?
Yes. Under Indonesia’s Personal Data Protection Law (UU PDP), you have the right to request a copy of the personal data we hold about you. Email hello@byfigment.ai from the address on your account. Once we verify your identity, we’ll provide your data within 3×24 hours (72 hours), as required by UU PDP.
Can I request that figment correct or delete my data?
Yes. You have the right to request correction of inaccurate data and deletion of your personal data (subject to legal retention obligations). Email hello@byfigment.ai to make a request. Once we verify your identity, we action correction and restriction requests within 3×24 hours (72 hours) as required by UU PDP; deletion follows the same timeframe, except for records we are legally required to retain.
My account was analysed as a benchmark. How do I request removal?
figment analyses publicly available content from Instagram and TikTok accounts that our customers select as benchmarks. If your public account data is processed by figment and you would like it removed, email hello@byfigment.ai with your account handle. Once we verify you control the account, we remove your account and its stored post data within 3×24 hours (72 hours), as required by UU PDP.
Is figment intelligence compliant with Indonesian data protection law?
Yes. figment intelligence is built in compliance with Indonesia’s Personal Data Protection Law (Undang-Undang No. 27 Tahun 2022 / UU PDP). If you believe we have not handled your data correctly, you have the right to lodge a complaint with Kementerian Komunikasi dan Informatika (Kominfo).
7. Troubleshooting
My Instagram or TikTok account isn’t connecting. What should I do?
Make sure you are entering your handle correctly (without the @ symbol). Then check that your account is set to public — figment intelligence can only analyse public accounts. If you’re still having trouble, email hello@byfigment.ai with your handle and we’ll help.
The analysis is taking a long time. Is something wrong?
Generating your Client Analysis and running scans involves processing a significant amount of data, which can take a few minutes. If the platform has been loading for more than 10 minutes without completing, try refreshing the page. If the issue continues, email hello@byfigment.ai.
What happens if I close the browser tab while a scan is running?
Don’t worry — scans run on our servers, not in your browser. If you close the tab, the scan continues. If the scan stalls for any reason, our system automatically marks it as failed and refunds your scan credit, usually within 30 to 45 minutes. You can safely re-run it at any time.
My benchmark results look irrelevant or wrong. What can I do?
Benchmark accuracy depends on how well the AI interprets your niche from your Client Analysis. If the results feel significantly off — especially in the “Global Aspirational” category — email hello@byfigment.ai with the handles that feel irrelevant and a brief description of your actual niche. This helps us improve the benchmark algorithm directly. You can also add benchmarks manually at any time, or use Refresh Benchmarks (Plus only) to re-run discovery.
The content plan doesn’t sound like my brand voice.
The content plan is generated from your social data and benchmark results. If your existing posts don’t strongly reflect your brand voice yet, the plan may not capture it accurately. The plan is a starting point — adapt the tone, language, and style to fit how your brand actually speaks. A brand voice input field is on our roadmap for a future update.
The format mix shows 0% for a content type I actually use.
This can happen if the posts analysed in your scan period don’t include that format, or if there’s a classification issue. Email hello@byfigment.ai with your handle and the format affected and we’ll look into it.
I didn’t receive a payment confirmation email.
Check your spam or junk folder first. If it’s not there, email hello@byfigment.ai with your registered email address and we’ll confirm your payment status and resend the receipt.
How do I report a bug or give product feedback?
Email us at hello@byfigment.ai with a description of the issue, the device and browser you’re using, and a screenshot if possible. We read every report and use them to prioritise fixes.
8. Legal & Terms
What are the rules for using figment intelligence?
By using figment intelligence, you agree to our Terms & Conditions. In summary: use the platform for your own brand and content strategy; don’t resell or redistribute platform outputs; don’t reverse-engineer our algorithms or use our outputs to train competing AI; don’t paste confidential or sensitive personal data into the AI; and remember that AI suggestions are a starting point — you’re responsible for reviewing anything before you publish it.
Can I use figment intelligence’s outputs commercially?
Yes. Content plans and analysis reports generated for your account are yours to use for your own brand’s commercial purposes.
What happens if I violate the Terms?
figment reserves the right to suspend or terminate your account if you violate the Terms & Conditions. See Section 6 of our Terms & Conditions.
Which law governs figment intelligence?
figment intelligence is governed by the laws of the Republic of Indonesia. Any unresolved disputes are subject to the exclusive jurisdiction of the District Court of South Jakarta (Pengadilan Negeri Jakarta Selatan), Indonesia.
9. Contact & Support
How do I contact figment intelligence support?
What is figment’s address?
Jl. Hang Jebat I no.11, Jakarta, Indonesia.
Where can I find the Privacy Policy and Terms & Conditions?
Privacy Policy: intelligence.byfigment.ai/privacy. Terms & Conditions: intelligence.byfigment.ai/terms.